Work/Make-A-Wish

Amplifying donations through a simplified giving experience

We worked with Make-A-Wish Australia to redesign their website that streamlines donation giving, makes content updates simple and a better user experience that lifts supporter engagement. The new website has led to higher donation conversions and stronger storytelling.

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A smiling young boy in a wheelchair reaches out to a bearded man in a Make-A-Wish shirt. They are sharing a joyful moment outdoors, showing connection and support.
A web page for Make-A-Wish Australia's "About Wishes" section, explaining the importance of wishes for seriously ill children, with a prominent donate button and infographic icons representing hope, empowerment, and making wishes come true.

Challenge

Make-A-Wish Australia grants life-changing wishes to children with critical illnesses, supporting their treatment journey. Their mission is to grant the wish of every eligible child, recognising the positive impact a wish can have on the children, their families and communities.

However, their website was outdated, making it difficult to navigate and update content. These issues limited their ability to share stories and resulted in low donation conversions. 


Solution

We delivered a complete website redesign focused on usability, storytelling and ease of management, while making it easier for supporters to donate.

  • Stakeholder discovery
    Ran collaborative workshops to understand priorities and develop user personas, ensuring the solution met the needs of all visitors.
  • Streamlined donations
    Integrated an API-powered donation form for quick and simple one-off and recurring donations.
  • Easier content management
    Implemented a flexible, intuitive CMS and provided hands-on training for the team to manage content updates with confidence.
  • Simplified navigation
    Site structure was improved so visitors can easily find stories, campaigns and wish information.

Impact

The new Make-A-Wish website delivers a clean, responsive experience that has strengthened supporter engagement and makes donating easier.

Hand gifting heart blue

More donations received through a simpler giving process

loud campaign speaker blue

Seamless story and campaign updates

magnifying glass with up arrow blue

Analytics to guide ongoing growth and optimisation

wish list with heart blue

Stronger storytelling to showcase wish impact

A simple blue graphic background with a large shooting star and several smaller stars scattered across the scene.
Three steps of a Make-A-Wish Australia donation process shown in a mobile interface: selecting a monthly donation, entering donor details and card information, and a donation confirmation thanking the donor and welcoming them to the Wish Force.
“Working with Inlight has been a delight. They are a team of great minds who passionately work to achieve your goals. There's a whole lot of experience in the team creating exceptional user journeys.

Liz Incigneri, Head of Digital Technology Programmes, Make-A-Wish

People are gathered around a white table in a modern office, collaborating on laptops and taking notes. Branded water bottles and notebooks are visible on the table. Large windows in the background show city buildings, and the workspace feels bright and open. One laptop displays a homepage for Make-A-Wish Australia.
Two people stand in front of a blue Make-A-Wish Australia media wall, which features the charity’s white logo repeated across the backdrop. The setting suggests a friendly event or partnership showcase, with an atmosphere of positivity and connection.

Technologies

  • Astro
  • Sanity
  • Funraisin

Services

  • Experience design
  • Conversion optimisation
  • Platform maintenance

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