expertise / strategy
Digital strategy that unlocks new value from technology.
Our approach combines deep technical expertise with real-world delivery experience, focusing on measurable outcomes like increased revenue, reduced costs and improved customer retention. We champion evolutionary, composable thinking over risky 'big bang' transformations.
User & Market Research
We dive deep into understanding your users through moderated interviews, surveys, desk research and behavioural analysis. Our research uncovers actionable insights that inform strategic direction and validate investment decisions. Every finding is tied to measurable business outcomes.
User research reports with actionable insights
Customer journey maps
Market opportunity analysis
Validation of business cases
Digital Product Strategy
We craft clear product roadmaps that guide your digital investments for maximum impact. Our strategies prioritise quick wins while building foundations for long-term success. We focus on clear vision, measurable KPIs and evolutionary approaches that deliver value continuously.
Digital product roadmaps
ROI-focused prioritisation frameworks
KPI and success metrics
Investment planning
Composable Architecture
We design scalable, flexible platform strategies using composable principles. Our architecture recommendations ensure you're never locked into monolithic systems, enabling rapid innovation and reduced technical debt. We guide vendor selection and create migration paths from legacy systems.
Platform architecture design
Technology vendor evaluation
Composable transformation roadmaps
API and integration strategies
MarTech, Data & Analytics
We transform your data into meaningful insights that inform smarter, evidence-based decisions. By establishing robust analytics frameworks, we help you uncover trends, measure performance and optimise strategies continuously. Our approach ensures your technology can evolve without costly overhauls, enabling seamless integration of new features and capabilities.
MarTech strategy and implementation
Analytics and measurement frameworks
A/B testing and experiments
Conversion rate optimisation
AI & Innovation Strategy
We help you identify and validate AI opportunities that create real business value. From AI readiness assessments to prototyping AI-powered experiences, we ensure your organisation is positioned to leverage emerging technologies effectively and responsibly.
AI readiness assessments
AI opportunity identification
Prototype development and validation
AI implementation roadmaps
STRATEGY PARTNERSHIP SPOTLIGHT
Generating $1M through personalised customer engagement
“Inlight's implementation of Braze for Nando's Australia demonstrates strong capabilities in rolling out customer engagement solutions. Their strategic approach, comprehensive testing and smooth integration showcase their expertise in this area.
Chris Johnston, Director, Regional Partnerships, Braze
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