expertise / evolution

Evolution that drives ongoing growth and lasting impact.

We help your digital products evolve beyond launch through data-driven optimisation and continuous experimentation. Our product mindset means we're always aligned to your vision, proactively identifying opportunities to improve performance, increase conversions and deliver more value.
Evolution meeting

Product Management

We help maintain and evolve your product roadmap based on user feedback, analytics insights and market changes. Our ongoing strategic guidance ensures your product development stays aligned with business goals while responding to new opportunities.
Roadmap planning
Feature prioritisation
Stakeholder alignment
Quarterly planning

Data & Analytics

We establish comprehensive analytics using market leading platforms to track your KPIs and product goals. Our custom dashboards and behavioural insights inform your product roadmap, ensuring every decision is backed by real user data and measurable outcomes.
Analytics strategy
Product analytics implementation
Behavioural insights
Custom dashboards
KPI tracking

Experimentation & Optimisation

We run systematic A/B tests and conversion optimisation programs to enhance user experience and business outcomes. Through feature flags and controlled experiments, we validate improvements before full deployment, minimising risk while maximising impact.
A/B testing
Conversion optimisation
Feature flag management
Performance monitoring

Capability Building

We build internal product capabilities through training, documentation and strategic hiring support. Our knowledge transfer ensures your team can maintain momentum, while our processes create sustainable practices for ongoing evolution.
Operating models
Hiring support
Training and knowledge transfer
Process documentation

Platform Evolution & Support

We provide flexible support that goes beyond maintenance. From security updates to ecosystem integrations, we ensure your platform stays modern, stable and ready to adopt new capabilities as your business grows.
Flexible support
Platform maintenance
Security updates
Ecosystem integration
Technical debt management

Delivery partnership spotlight

Scaling orders 750% through a unified platform

Inlight’s focus on leading technology solutions and strategic collaboration has given us a simplified, yet highly flexible platform. Our customers are now enjoying an intuitive, low friction and secure experience while at the back end, our team are able to pivot to new opportunities quickly, safely and cheaply.

Ed Tollinson, CIO, Nando’s

Read the case study

Online menu page for Nando’s featuring grilled chicken, chips, corn, garlic bread and a selection of menu categories. The phrase 'Our menu' is prominent in the centre.
Mobile screens showing Nando’s online menu, featuring popular chicken meals and ordering options, alongside a thank you message that reads 'Thanks for ordering at Nando’s. Enjoy your meal!' on a cheerful, colourful background with green accents.

Related insights & news

Articles

How AI search is reshaping user expectations

Read article
Beyond the click
Industry Insights

A Composable Future: Insights from Inlight's CEO

Read article
Patrick Carne
Articles

Why franchise owners must own their digital experience

Read article
Two smartphones display the Nando’s restaurant mobile app interface. The first screen welcomes users, offering menu options like “Menu” and “Chicken to share” and shows popular dishes for the week. The second screen highlights the ordering process, dietary preferences, and a selection of featured meals with prices and images, all against a bright red background.