Generating $1M through personalised customer engagement

Challenge

Nando's Australia needed a flexible platform to deliver a standout experience for both their customers and marketing team. Their existing platform was hard to use and limited in functionality, holding back the marketing team’s ability to access data and deliver campaigns easily.

Solution

We worked closely with Nando’s to design and deliver a tailored customer experience stack, integrating Braze for targeted engagement and mParticle for a unified data view. 

• Unified customer view
  mParticle connected data from multiple sources, giving the team a single, actionable view of each customer.
• Personalised engagement
  Braze enabled targeted campaigns, delivering the right message at the right time, across channels.
• Agile campaign management
  The marketing team can launch and optimise campaigns independently, without relying on developer support.
• Phased rollout with testing
  Rigorous QA across web and mobile ensured stability and performance before scaling.

Impact

In just three months, the new technology ecosystem delivered measurable growth and long-term capability for Nando’s Australia. This approach has since been adopted globally by Nando’s.

$1 million in sales generated by PERi Perks

20% of lapsed customers re-engaged without discounting

“Inlight's implementation of Braze for Nando's Australia demonstrates strong capabilities in rolling out customer engagement solutions. Their strategic approach, comprehensive testing and smooth integration showcase their expertise in this area.

Chris Johnston, Director, Regional Partnerships, Braze