Supporting franchise growth with tailored digital solutions

Strategy

We work with franchises to drive sustainable growth through stronger revenue, lower operating costs and consistent customer experiences. Our practical, evolutionary approach ensures your digital ecosystem grows alongside your business, delivering quick wins while building long-term value. From flexible, future-proof platforms to data-led insights and tailored guidance across MarTech and emerging technologies like AI, we help you to make smarter decisions and stay competitive.

• Digital Product Strategy
  Clear roadmaps that guide smart digital investments, balancing quick wins with sustainable long‑term success.
• Composable Architecture
  Scalable, flexible platforms that drive innovation, reduce technical debt and support future growth.
• MarTech, Data & Analytics
  Robust frameworks that turn data into insight, track performance and continuously optimise your digital strategy.
• AI & Innovation Strategy
  Assess, prototype and scale AI opportunities responsibly to strengthen readiness and unlock business potential.

“Inlight's implementation of Braze for Nando's Australia demonstrates strong capabilities in rolling out customer engagement solutions. Their strategic approach, comprehensive testing and smooth integration showcase their expertise in this area.

Chris Johnston, Director, Regional Partnerships, Braze

Delivery

Our delivery capability brings digital products to life, so franchises can scale faster and perform better. Through our collaborative framework, we create high-impact, scalable experiences that enhance operations and customer engagement. With an API-first approach, we deliver seamlessly integrated systems built for speed, quality, and flexibility, ensuring your platform continues to evolve with customer needs.

• Product Development
  Flexible, secure, API-first architectures built on leading composable platforms for faster high-quality delivery.
• Experience Design
  User‑first design systems built that scale and deliver consistent, efficient and seamless brand experiences.
• API Development & Integration
  Robust APIs that connect best‑of‑breed tools to create unified platforms that continuously evolve.

“Inlight’s focus on leading technology solutions and strategic collaboration has given us a simplified, yet highly flexible platform. Our customers are now enjoying an intuitive, low friction and secure experience while at the back end, our team are able to pivot to new opportunities quickly, safely and cheaply.

Ed Tollinson, CIO, Nando’s

Evolution

We ensure your digital products deliver lasting value long after launch through continuous optimisation and experimentation that enhance performance, drive conversions and strengthen customer engagement. Our adaptive product management turns data into confident decisions, validating improvements before rollout and providing proactive platform support to keep your franchise ahead.

• Product Management
  Evolve roadmaps utilising user feedback, analytics and market insights to stay aligned and capture new opportunities.
• Data & Analytics
  Track KPIs and insights through custom dashboards to inform decisions that deliver measurable outcomes.
• Experimentation & Optimisation
  Validate improvements with A/B testing and feature flag experiments to enhance the customer experience while minimising risk.
• Platform Evolution & Support
  Receive ongoing support to keep your system secure and scalable while your franchise grows.

“The ongoing support and maintenance service we’ve received from Inlight has been exceptional. Their team responds quickly, solves issues with care, and takes a proactive approach that gives us confidence our platform is always in safe hands. It’s rare to find a partner who combines reliability with such genuine investment in our success.

Lee Kelly, CEO, CorePlus

“Inlight's implementation of Braze for Nando's Australia demonstrates strong capabilities in rolling out customer engagement solutions. Their strategic approach, comprehensive testing, and smooth integration showcase their expertise in this area.

Chris Johnston, Director, Regional Partnerships, Braze

Keen to find out more?

Reach out and learn how we can help your franchise business maximise its digital ROI with our tailored solutions.