Analytics Launchpad
Build visibility into your product from day one.
A fully validated, goal-aligned analytics layer, built alongside your product, not bolted on at the end.
Talk to our analytics teamRelated Services
- Analytics strategy
- Product analytics
- Event tracking & instrumentation
- Posthog implementation
- Goal-aligned dashboards
Analytics that answers your questions
By the time your product launches, your team should already know what to measure, where to look, and what good looks like. That’s what this package delivers.
- Goal-aligned from the start:
Every event traces back to a defined business goal, not default platform dashboards. - Not bolted on at the end:
Analytics runs alongside your development sprints, eliminating rework and data gaps. - Your team owns it:
An event dictionary, trained users, and a configured platform. You self-serve from day one.
Six key deliverables
Every one tied to making your product measurable from launch.
Tracking specification
Full event schema: event names, properties, data types, and identity model - delivered as a Google Sheet your whole team can reference.
Configured Platform
Analytics platform set up with your project, API keys, team access, and privacy configuration - ready for events from day one.
Implemented Events & QA
All priority events implemented in your codebase and verified against the tracking spec. Every event tested, validated, and signed off before launch.
Goal-Aligned Dashboards
Dashboards organised by goal category — funnels, retention, and key metrics — built directly in your analytics platform.
Event Dictionary
Human-readable reference for non-technical stakeholders. Lives in your knowledge base, stays useful long after the product launches.
Handover Session
90 minute walkthrough with your product and analytics team. Recording provided. Platform access provisioned.
PostHog is our platform of choice
An open-source, all-in-one product analytics platform — a single source of truth for both engineering and marketing teams.
Product Analytics
Funnels, retention, paths, trends - full behavioural analysis tied to your event schema.
Session Replay
Watch exactly how users navigate your product. Rage clicks, confusion, friction - all visible.
Feature Flags
Roll out features to specific users or cohorts, safely. No code deployments needed to control what's live.
A/B Experimentation
Run statistically rigorous experiments on any metric. Built in - not a separate tool to stitch together.
Error Tracking
Capture exceptions with session context and replay alongside your product data.
PostHog AI
Ask a question in plain English and PostHog AI writes the SQL, builds the dashboard, and surfaces the insight. No analyst required.
