Giving BMW Group real-time visibility across 60+ dealerships

We partnered with BMW Group Australia to replace manual reporting with a real-time analytics platform, giving stakeholders clear visibility into how their showroom app is performing across 60+ dealerships for the first time.

Technologies

PostHog

Services

Analytics and measurement frameworks
MarTech strategy and implementation
Dashboard design & reporting

Person using PostHog analytics dashboard

Challenge

BMW Group Australia had built a premium showroom companion app used across 60+ dealerships in Australia and New Zealand, but had no way to prove its value to leadership. Basic GA4 pageview data, manual Excel reporting and no dealership-level visibility meant the team couldn't see how customers were engaging with the app or whether the investment was paying off.

Solution

We designed and implemented a comprehensive analytics strategy, starting with a Goals and Metrics Framework that translated BMW's business objectives into measurable KPIs before any technical work began.

Goals and metrics framework
Defined KPIs directly tied to business objectives upfront, ensuring every tracking decision was purposeful and stakeholder-ready.
Custom event tracking
Implemented PostHog across the dealer network with granular event tracking at vehicle, dealership and region level, replacing GA4 and Excel reporting.
Live stakeholder dashboards
Built shareable, real-time dashboards for BMW Group leadership, replacing slow manual reporting with always-on visibility into network performance.
Region and dealership segmentation
Enabled network-wide benchmarking for the first time, giving BMW the ability to identify top and underperforming dealerships and act on those insights.

Impact

BMW Australia now has a single source of truth for showroom app performance, with 235 active devices tracked in real time across Australia and New Zealand. For the first time, BMW Group Australia stakeholders can see exactly how customers are engaging with the platform and use that evidence to drive investment decisions. PostHog also consolidated product analytics, session replay and in-app survey capability into one platform at no additional cost.