6-month MVP delivery simplifying and personalising the user journey
We partnered with Cancer Council Victoria to design a composable digital strategy that transformed the fragmented quit smoking and vaping ecosystem into a unified national platform, enabling personalised support to help more Australians quit successfully.
Visit Quit websiteTechnologies
- Contentful
- Vercel
- Algolia
- PostHog
- Cloudinary
Services
- Platform architecture and design
- Journey mapping
- Wireframing and prototyping
- Composable platform integration
- Analytics and measurement frameworks
- Budget and resource management
Challenge
Cancer Council Victoria’s (CCV) Quit program had a fragmented user experience created by over 25 disconnected websites and tools. Multiple touch points, manual workflows and legacy technology limited agility, impacted costs and made unified content sharing difficult.
Solution
We redesigned Quit’s digital ecosystem to deliver a seamless, intuitive user experience tailored to CCV’s most critical audiences.
- Redesigned information architecture
We recreated the user journey with new navigation designed to support individuals at every stage of their quitting journey. - Dual track approach
By defining components early at wireframe stage, we enabled design and development to progress simultaneously, reducing time to market. - Updated, relevant content
Redesigned tools and updated information better reflect current nicotine product trends, including vaping and dual-use, ensuring accuracy and relevance. - Accessible information
Flexible templates were created to differentiate content types, including articles, research pieces and personal stories, making content creation easier for internal teams and informing an intuitive user experience. - Playful, approachable design
A bright, colourful and engaging design was introduced to move away from a traditional government feel and better connect with younger audiences.
Impact
Using a dual track delivery approach, the team moved from prototype to MVP in just six months, meeting tight deadlines while completely redesigning the site’s information architecture and user journey.
MVP delivered in 6 months, reducing delivery time and costs
Unified Quit’s digital channels under a composable platform with centralised content and analytics.
Anonymous personalisation and data-driven experiences informed by research and analytics.
Built internal capability for ongoing product management, reducing vendor reliance across an 18-month transition.
Technologies
- Contentful
- Vercel
- Algolia
- PostHog
- Cloudinary
Services
- Platform architecture and design
- Journey mapping
- Wireframing and prototyping
- Composable platform integration
- Analytics and measurement frameworks
- Budget and resource management