Increasing Nando’s order value 26% with table scan & order

Partnering with Nando’s, we delivered a scan-and-order platform that increased online order averages by 26% and created a faster, more engaging dining experience, strengthening loyalty operational and efficiency.

Challenge

Nando’s wanted to enhance their at-table dining experience to encourage higher spending and keep customers coming back. With contactless ordering systems on the rise, they saw an opportunity to make ordering simpler, more personal and on-brand across all restaurants in Australia and New Zealand.

Solution

We used a lean test-and-build approach, to quickly validate the idea in market before a national roll out. The platform was designed to evolve with Nando’s future growth, supporting experimentation and optimisation.

Seamless scan & order
Customers scan a code at their table to browse the menu and order straight from their phones, removing wait times.
On-brand experience
Refreshed photography, the iconic PERi-ometer and their animated mascot Barci brought Nando’s playful personality into the digital experience.
Interactive personalisation
Carousels, dynamic promotional pop-ups and post-checkout content keeps the experience engaging and personalised.
Smart data integration
Braze (for personalised engagement) and mParticle (for customer data) give the marketing team insights to create personalised customer experiences.
Controlled feature rollouts
LaunchDarkly enables targeted feature releases by market, reducing risk and protecting the user experience and their data.

Impact

The new platform turned the at-table ordering journey into a more enjoyable, brand-rich experience for customers, while delivering measurable business results.