Work/Powershop

A composable website that drives conversion

We partnered with a leading Australian energy retailer to rebuild their digital platform. The new composable solution delivered a faster, more flexible site, boosting conversion rates and setting the foundation for future innovation.

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Energy retailer website homepage featuring a user seated on a couch with an address search form, navigation menu, and plan comparison button.

Challenge

Our client needed a secure, high‑performing web experience that could scale, meet regulatory requirements and support their technology strategy, while delivering a better customer experience. Their existing setup limited customer connection and value proposition.

Solution

We delivered a future-ready, composable platform built for speed and flexibility.

  • Modular design system
    Created reusable content blocks, streamlining content updates across the platform while keeping the brand experience consistent.
  • Simplified user experience
    Redesigned navigation and sign-up flow, including a smart meter lookup tool, helping users complete tasks with less friction.
  • Modern tech stack
    Implemented Contentful headless CMS alongside modern frameworks including React and AWS to create a secure and scalable foundation.
  • Seamless integrations
    Essential services like AEMO, Experian QAS and Formstack were connected to support business operations.

Impact

We delivered a new platform that gives the retailer the agility to adapt quickly and continuously improve. Customers enjoy a smoother, faster experience, while the business benefits from stronger performance and easier updates.

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Higher user engagement and conversion rates

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Improved site speed and reliability

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Consistent brand experience across all touchpoints

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Quicker development and update cycles

“Seeing our clients embrace composability aligns perfectly with our vision at Inlight. It's not just about building digital products; it's about creating solutions that can evolve and adapt to a changing digital landscape.

Patrick Carne, CEO, Inlight

Blue background with Contentful logo in the centre, surrounded by UI elements and cards representing different web content modules.
Two children sitting in the open boot of a car, one wearing a straw hat and light blue shirt, and the other in a green dress holding a gold inflatable pool toy, with green foliage in the background.
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Electricity retailer website interface showing a $150 electricity credit offer, address entry options, sign-up form, and plan selection details.

Technologies

  • Contentful
  • React
  • Node.js
  • Formstack
  • AWS

Services

  • Composable transformation
  • Design system creation
  • Wireframing and prototyping
  • API development
  • Cloud infrastructure

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A full-width image of a woman in a yellow hoodie raising her fist triumphantly while listening to music with bright blue headphones, walking outdoors in an urban setting with blurred buildings in the background.
Mobile and desktop views of the Hostplus superannuation homepage. The page features a smiling woman in a yellow hoodie with raised arms, promoting control over superannuation. Clear navigation options and support resources are displayed with bold headings and a call-to-action button reading “Join Hostplus.”

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Ingenia Holiday Parks homepage showing hero banner and search functionality
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