Boosting bookings 24% through smart UX

Challenge

Ingenia Holiday Parks operates a network of holiday parks along Australia's East Coast and recognised the opportunity to enhance their digital experience to match their premium offerings. Their existing platforms had served them well but the time had come to create a more seamless, brand-aligned booking journey that would better showcase their unique destinations. With growing customer expectations for mobile-first experiences and integrated digital services, Ingenia saw the potential to transform how guests discover and book their perfect holiday.

Solution

We delivered a complete digital transformation focused on driving booking conversions.

• Custom booking experience
  Replaced the white-label booking interface with a fully branded, custom experience that seamlessly connects with Newbook as the core booking system.
• Mobile-first booking flow
  Applied travel industry best practices including progressive disclosure, streamlined steps and frictionless payment options like Apple and Google Pay.
• Smart upselling
  Built intelligent recommendations for park add-ons during checkout, strategically growing value while enhancing the guest experience.
• Map-based discovery
  Implemented intuitive map search allowing customers to explore parks by location, making it easier to find their perfect holiday destination.
• Sanity CMS empowerment
  Gave the marketing team full control with a flexible content system, enabling rapid campaign launches and seasonal updates without developer support.

Impact

24% Year over Year uplift in conversion rate

Modern platform enabling rapid marketing agility

Greater flexibility for the marketing team to respond quickly to changing needs

“The new platform exceeded our expectations and directly impacted our conversion rates. Inlight replaced our generic booking system with a custom experience that reflects our brand and delights our customers. Beyond the immediate results, they've given us a modern platform that our marketing team can actually control, and a fantastic foundation to build on.

Karla Judge, Head of Marketing Tourism, Ingenia Holidays