Growing bookings 36% through scalable platform

We partnered with Urban Rest to create a scalable digital platform to support their growth and strengthen their position in a competitive market. Their new website has driven booking enquiries by 36% and user engagement by 34%.

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A serene lounge space with large windows covered by sheer curtains, filling the room with natural light. Comfortable leather armchairs and round tables are arranged for relaxation, alongside potted plants. A person sits reading a magazine, dressed business-casual, creating a calm and studious atmosphere.
A luxurious, sunlit lounge area in a modern apartment with floor-to-ceiling windows showcasing a city skyline. The space features a large cream sectional sofa, a marble coffee table with books and plants, amber-coloured armchairs, and soft furnishings in earthy tones.

Challenge

Urban Rest rapidly grew to over 400 flexible serviced accommodation properties worldwide, creating pressure on their existing digital systems. Their booking process, brand presence and platform integrations weren’t set up to meet growing demand and stay competitive.

Solution

With Urban Rest’s growth in mind, we designed a user-focused, flexible platform that streamlines bookings, reflects Urban Rest’s brand and connects easily with their core systems.

  • Adaptable, modular design
    A design system that makes it simple to add new tools and features, supporting Urban Rest’s future growth.
  • Smoother booking experience
    Guests enjoy a faster, easier way to find and reserve properties.
  • Unified integrations
    Key systems including Guesty (property management), Salesforce (CRM), and Verify (identity checks) now work seamlessly together.
  • Brand-aligned design
    A fresh look and feel that matches Urban Rest’s premium position in the market.

Impact

The new platform has lifted conversion rates, guest satisfaction and team efficiency. The marketing team can update content easily, while strengthened performance and security create a faster, safer experience. Urban Rest can now expand confidently, innovate faster and deliver memorable guest experiences.

Calendar with plus arrow purple

36% increase in booking enquiries

users and plus icon purple

34% increase in user engagement

circular arrow with clock purple

Faster workflows for internal teams

shield with tick purple

Improved brand presence and customer confidence

Minimalist background with soft, curved geometric shapes in light cream and beige tones, creating a calming and elegant visual foundation.
Three mobile app screens showcasing apartment listings and guest reviews. The first screen displays a listing for Greenhouse Apartments in Auckland with nightly rates and features. The second screen highlights The Pacifica, a modern residence with large windows and city views. The third screen features a guest review praising cleanliness and comfort, alongside a photo of a stylish communal lounge with two people seated and talking.
Partnering with Inlight has transformed our digital ecosystem. Their expertise in creating a composable and scalable MVP platform has positioned Urban Rest as a leader in the serviced accommodation market, setting us up for continued growth and success.

Jeff Baars, Chief Commercial Officer, Urban Rest

A stylish, welcoming communal lounge in an apartment building. It features plush seating in teal and tan, a round woven rug, indoor greenery, and wooden shelving with books and decor. A friendly dog sits on the rug, adding an inviting feel to the space.
A digital map displayed on a website, highlighting Urban Rest Dublin Port’s location near Griffith Avenue in Dublin. The map view shows nearby suburbs and the coastline, with a detailed text description that explains the area’s urban convenience and tranquil atmosphere.

Technologies

  • React & Next.js
  • Dato CMS
  • Salesforce
  • Guesty
  • Verify

Services

  • Platform architecture design
  • API and integration strategies
  • Experience design
  • Cloud infrastructure