Increasing traffic 18% by simplifying superannuation

Challenge

Hostplus needed to rebuild their digital platform to keep up with growing demands and simplify how members managed their super. The existing site made it hard for members to find key information quickly, impacting user satisfaction.

Solution

We built a scalable digital platform that prioritises self-serving tools, accessibility and advanced search capabilities that support both members and the Hostplus team.

• Customer search experience
  A tailored search tool helps members quickly find forms, policies and answers, reducing effort and saving time.
• Streamlined user journeys
  Mapped key pathways to make key features easily accessible from the homepage, supporting self-service and reducing user-friction.
• Scalable content management
  A robust content management system with cloud hosting, personalisation and analytics enables the site to grow with Hostplus’s needs.
• Brand-aligned design
  The new design and user experience reflects the Hostplus brand, delivering a clear, friendly and approachable experience and making superannuation less complex for all members.

Impact

Hostplus members can now find what they need faster with self-service tools, reducing pressure on the call centre. The new tools and clearer resources have boosted engagement and driven measurable growth.

18% increase in website traffic

Winner of 2023 Best in Show: User Experience at the Australian Web Awards